Advertising services

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Страна: Ирландия
Язык: EN
Заказчик: Tourism Ireland Limited
Номер: 4946399
Дата публикации: 20-10-2017
Начальная цена контракта: 3 870 987 187 (RUB)
Оригинальная сумма: 57 000 000 (EUR)

Источник: TED
Тэги: Travel services

Описание

  1. Section I
    1. Name and addresses
      Tourism Ireland Limited
      5th Floor — Bishop"s Square, Redmond"s Hill
      Dublin
      D02 TD99
      Ireland
      E-mail: hhughes@tourismireland.com
    2. Joint procurement
    3. Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at
      http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=118611&B=ETENDERS_SIMPLE
      Additional information can be obtained from the abovementioned addressto the abovementioned address
    4. Type of the contracting authority:
      Body governed by public law
    5. Main activity:
      Other activity: tourism — destination marketing
  2. Section II
    1. Scope of the procurement:
      1. Title:

        Advertising and Marketing Communications Services.


        Reference number: MCOMMS/2018
      2. Main CPV code:
        79341000
      3. Type of contract:
        Services
      4. Short description:

        Tourism Ireland Limited is seeking to appoint one or more marketing communications agencies to provide:

        (i) (Lot 1) Creative Agency Services. From a creative perspective, Tourism Ireland expects to work with highly strategic, exceptionally creative, digitally led agency, that would drive the island of Ireland brand across all channels in an efficient and effective manner. The creative agency will work closely with Tourism Ireland, the brand custodian of the island of Ireland, and will also be expected to contribute a longer-term view to brand building.

        (ii) (Lot 2) Media Planning and Buying services,

        From a media perspective Tourism Ireland seeks an agency with strategic and executional capabilities that would deliver best in class media planning and buying, both centrally and across all local markets.


      5. Estimated total value:
        Value excluding VAT: 57 000 000.00 EUR
      6. Information about lots:
        all lots
    2. Description
      1. Title:

        Creative Services


        Lot No: 1
      2. Additional CPV code(s):
        79340000, 79341400
      3. Place of performance:
        Main site or place of performance:

        Across Tourism Ireland"s global network of markets.


      4. Description of the procurement:

        The successful agency will be required to respond to a marketing brief and develop a strategic direction a consequent creative branded advertising approach to promote tourism to the island of Ireland, including, but not limited to:

        — Understanding each of the markets from where the island of Ireland draws its visitors; and

        — Developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and communications campaigns for Tourism Ireland in all appropriate media.


      5. Award criteria:
        Price is not the only award criterion and all criteria are stated only in the procurement documents
      6. Estimated value:
        Value excluding VAT: 7 000 000.00 EUR
      7. Duration of the contract, framework agreement or dynamic purchasing system:
        Duration in months: 84
        This contract is subject to renewal: yes
        Description of renewals:

        The initial contract term will be for 4 years with the option to extend annually for a further 3 years.

        Please note that estimated contract value detailed above at II.2.6 relates to the first 4 years of the contract.


      8. Information about the limits on the number of candidates to be invited:
        Envisaged minimum number: 3
        Maximum number: 12
        Objective criteria for choosing the limited number of candidates:

        a) Demonstrable experience (past and present, evidenced by case studies) of creating ,coordinating and managing global and/or multi-market level campaigns with a focus on meeting strategic challenges and delivering, tracking and measuring results. [25 %]

        b) Proven experience of implementing and localising (where appropriate) global campaigns and evidence of how global work has been made relevant for local markets. [20 %]

        c) Skilled account handling creative and account planning resource in GB, US, France and Germany and capability to service needs in other markets, or an alternative model that shows how these services can be provided centrally to meet the local needs for adaptation and nuance. Capability to track progress, measure the effectiveness of work, share knowledge and best practice amongst markets and the centre. [15 %]

        d) Demonstrable experience of established synergistic working relationships (internationally) with named media agency partners. [10 %]

        e) Proven capability to plan, create and execute effective digitally/content lead campaigns. [20 %]

        Understanding and experience of the leisure, travel and tourism markets. [10 %]

        All submissions will be evaluated against the above criteria stated in the PQQ — attached for downloading.


      9. Information about variants:
        Variants will be accepted: no
      10. Information about options:
        Options: no
      11. Information about electronic catalogues:

      12. Information about European Union funds:
        The procurement is related to a project and/or programme financed by European Union funds: no
      13. Additional information:

        Applicants should provide the required documentation as detailed in the PQQ which is available for downloading from the Irish Government procurement portal www.etenders.gov.ie Please note that the maximum limit for incoming emails is 10 MB.

        Please refer to the documents attached for downloading.


      14. Title:

        Media Planning and Buying Services


        Lot No: 2
      15. Additional CPV code(s):
        79340000, 79341400
      16. Place of performance:
        Main site or place of performance:

        Across Tourism Ireland"s global network of markets.


      17. Description of the procurement:

        The successful will be required to provide media planning and buying services, including, but not limited to:

        — Understanding target audiences in all the visitor countries;

        — Advising on the best way to target such potential visitors;

        — Recommending media strategies to optimise and refine the media spend in each country;

        — Purchasing media space on behalf of Tourism Ireland; and

        — Shaping global media strategies and coordinating best practice across markets.


      18. Award criteria:
        Price is not the only award criterion and all criteria are stated only in the procurement documents
      19. Estimated value:
        Value excluding VAT: 50 000 000.00 EUR
      20. Duration of the contract, framework agreement or dynamic purchasing system:
        Duration in months: 84
        This contract is subject to renewal: yes
        Description of renewals:

        The initial contract term will be for 4 years with the option to extend annually for a further 3 years.

        Please note that estimated contract value detailed above at II.2.6 relates to the first 4 years of the contract.


      21. Information about the limits on the number of candidates to be invited:
        Envisaged minimum number: 3
        Maximum number: 5
        Objective criteria for choosing the limited number of candidates:

        a) Demonstrable experience(past and present, evidenced by case studies) of coordinating and managing media planning and buying on global or multi market campaigns supported with measurable results [35 %]

        b) First class planning and buying resource and reputation in the four key markets (GB, US, France and Germany) and the second line markets (including, but not limited to, Canada, Nordics, The Netherlands, Spain, Italy, and Australia) [25 %]

        c) Proven success (evidenced by case studies) of online media planning. Evidence of creating effective media campaigns using recommended channels to reach discrete target groupings effectively and efficiently [20 %]

        d) Demonstrable experience of established synergistic working relationships(internationally) with a creative agency partner [10 %]

        e) Understanding the metrics and econometrics of tourism brand response and ability to prescribe more responsive mediums plus proven success (evidenced by case studies) of using data and analytics to track or influence the consumer journey from engagement to action [10 %].


      22. Information about variants:
        Variants will be accepted: no
      23. Information about options:
        Options: no
      24. Information about electronic catalogues:

      25. Information about European Union funds:
        The procurement is related to a project and/or programme financed by European Union funds: no
      26. Additional information:

        Applicants should provide the required documentation as detailed in the PQQ which is available for downloading from the Irish Government procurement portal www.etenders.gov.ie Please note that the maximum limit for incoming emails is 10 MB.

        Please refer to the documents attached for downloading.


  3. Section III
    1. Conditions for participation:
      1. Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers:
        List and brief description of conditions:

        As stated in the procurement documents and PQQ which are available for downloading from the Irish Government procurement portal www.etenders.gov.ie


      2. Economic and financial standing:
        List and brief description of selection criteria:

        As stated in the procurement documents and PQQ which are available for downloading from the Irish Government procurement portal www.etenders.gov.ie

        All candidates will be required to complete the European Single Procurement Document (ESPD).


        Minimum level(s) of standards possibly required:

        As stated in the procurement documents and PQQ which are available for downloading from the Irish Government procurement portal www.etenders.gov.ie

        All candidates will be required to complete the European Single Procurement Document (ESPD).

        Lot 1

        Candidates must declare by way of Part V of the ESPD included in the documentation that they satisfy the financial and economic standing requirements set out below and they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in each case.

        (i) Turnover during any of the previous 3 financial years was at least 4 000 000 EUR.

        Lot 2

        Candidates must declare by way of Part V of the ESPD included in the documentation that they satisfy the financial and economic standing requirements set out below and they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in each case.

        (i) Turnover during any of the previous 3 financial years was at least 8 000 000 EUR.

        The Contracting Authority reserves the right to eliminate an Applicant"s request to participate from further consideration if the Applicant has not met the Contracting Authority"s minimum requirements in relation to financial standing.


      3. Technical and professional ability:
        List and brief description of selection criteria:

        As stated in the procurement documents and PQQ which are available for downloading from the Irish Government procurement portal www.etenders.gov.ie


        Minimum level(s) of standards possibly required:

        As stated in the procurement documents and PQQ which are available for downloading from the Irish Government procurement portal www.etenders.gov.ie


      4. Information about reserved contracts:
    2. Conditions related to the contract:
      1. Information about a particular profession:
      2. Information about staff responsible for the performance of the contract:
        Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
  4. Section IV
  5. Description:
    1. Type of procedure:
      Competitive procedure with negotiation
    2. Information about a framework agreement or a dynamic purchasing system:
    3. Information about reduction of the number of solutions or tenders during negotiation or dialogue:
      Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
    4. Information about negotiation:
      The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations
    5. Information about electronic auction:
    6. Information about the Government Procurement Agreement (GPA):
      The procurement is covered by the Government Procurement Agreement: yes
  6. Administrative information:
    1. Previous publication concerning this procedure:
    2. Time limit for receipt of tenders or requests to participate:
      Date: 2017-11-16
      Local time: 12:00
    3. Estimated date of dispatch of invitations to tender or to participate to selected candidates:
    4. Languages in which tenders or requests to participate may be submitted:
      EN
    5. Minimum time frame during which the tenderer must maintain the tender:
      (from the date stated for receipt of tender)
    6. Conditions for opening of tenders:
  1. Information about recurrence
    This is a recurrent procurement: no
  2. Information about electronic workflows
  3. Additional information

    Applicants should provide the required documentation as detailed in the PQQ which is available for downloading from the Irish Government procurement portal www.etenders.gov.ie Please note that the maximum limit for incoming emails is 10 MB.

    Please refer to the documents attached for downloading.


  4. Procedures for review
    1. Review body
      The High Court
      Dublin
      7
      Ireland
      Contact person: 7
    2. Body responsible for mediation procedures

    3. Review procedure
    4. Service from which information about the review procedure may be obtained

  5. Date of dispatch of this notice
    2017-10-17

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